It speaks to the leadership Dominik and Thomas have

It speaks to the leadership Dominik and Thomas have

In , New York City-based Insight Venture Partners led a $34 million round, according to company filings, that valued HelloFresh at $178 million, several times its previous valuation. The firm was wowed by HelloFresh’s customer growth, its data-obsessed, workaholic founders, and the company’s global footprint, says Jeffrey Lieberman, the general partner at Insight who shepherded the deal and is now HelloFresh’s chairman. “It’s really hard to scale a business like this,” Lieberman says. “And to scale across six to seven countries? “

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